-| understanding is hard work |-


Sometimes, we're so eager to have an opinion that we skip the step of working to understand. Why is it the way it is? Why do they believe what they believe?

We skip reading the whole thing, because it's easier to jump to what we assume the writer meant.

We skip engaging with clients and stakeholders because it's quicker to assert we know what they want.

We skip doing the math, examining the footnotes, recreating the experiment, because it might not turn out the way we need it to.

We better hurry, because the firstest, loudest, angriest opinion might sway the crowd.

And of course, it's so much easier now, because we all own our own media companies.